The Hidden Dangers of Vaping Products in New Zealand

Just recently, the New Zealand government issued an urgent nationwide alert. The nicotine vapes on the market are too potent, prompting retailers to examine their products meticulously. There's a potential need to withdraw some from shelves immediately to safeguard public health.

Misinterpretation of Nicotine Content Regulations

In New Zealand, vape products can contain up to 50mg/mL of nicotine salts. Unfortunately, some interpreted this limit as allowing 50mg of nicotine. This misinterpretation results in significantly more potent products than the law intended, posing serious risks to consumers, particularly the youth.

Fair Go Investigates

Investigative group Fair Go undertook a probing study into this issue and brought their findings to the Ministry of Health this week. Following this, an alert was promptly dispatched to retailers and manufacturers, warning them about the concerning situation.

False Information on Product Notifications

The Vaping Regulatory Authority highlighted some alarming instances where notifiers seemingly provided misleading information about the nicotine quantity in their product notifications. These discrepancies must be addressed immediately, according to the urgent alert.

Enforcement Action and Penalties

Retailers are urged to verify their product labels. Any non-compliant products must be taken off the shelves, or they risk facing enforcement action. Should the case proceed to court, the Ministry of Health confirmed that the fine could reach up to $400,000.


Gemma Kirk’s Story: A Cautionary Tale

At 19, Gemma Kirk took up vaping, influenced by her peers. She didn't realize she was hooked until a few months later, her youth stolen by a burgeoning nicotine addiction. Gemma's story is not uncommon, pointing to a worrying trend among young Kiwis.

The Rising Popularity of Vaping

A notable 8.3% of Kiwis are vaping daily, a rise from 6.2% the previous year, according to the latest NZ Health Survey results. While many are trading cigarettes for vapes, Ben Youdan from ASH NZ, a smoke-free campaign organization, acknowledges that the decrease in smoking rates is good news. However, the trend shouldn't come at the expense of a new generation of nicotine addicts.

Concern for the Youth

Alarming trends reveal that nearly a fifth of 15 to 24-year-olds are using vapes daily. Even parents with children in year 8 and 9 report their kids vaping. Many of these young users have never smoked, raising concern over their dependence on vapes.

Legislative Action

Parliament is reviewing legislation that would curtail the number of retail outlets selling tobacco, drastically reduce nicotine levels in cigarettes, and prevent anyone born after 2009 from ever purchasing them.

The Call for Vape Regulation

Letitia Harding from the Asthma and Respiratory Foundation advocates for similar regulations for vapes. The high nicotine content in vapes is a problem that needs addressing urgently to prevent more children from becoming dependent.


It's high time we take vaping and its potential dangers seriously. Misleading nicotine content information and lenient regulation lead to the youth's escalating dependence on vaping. Stricter measures and increased vigilance are necessary to prevent a new generation from falling into the trap of addiction.


Why was the nationwide alert issued?
The government found some vaping products on the market to have a higher nicotine content than allowed by law.

What are the consequences for retailers selling non-compliant products?
They face enforcement action and fines up to $400,000 if the case goes to court.

What is the proposed legislative action regarding tobacco?
It seeks to limit the number of retail outlets selling tobacco, reduce nicotine levels in cigarettes, and prevent anyone born after 2009 from ever purchasing them.

Why is there a particular concern for the youth?
Vaping is becoming increasingly popular among young people, leading to a rise in nicotine addiction.

What are the regulations called for regarding vapes?
Advocates urge for similar regulations to tobacco, including reducing the nicotine content in vapes.